Wonder why our juice tastes best (Hint: No High Pressure Processing)? The GEM is committed to the freshest, honestly organic products anywhere. We believe in the highest standards in what we do. Down to the disco ball.
With that, we think it’s important to know when, where and how that juice is made. Inside The GEM, juice is made fresh daily, right in our kitchen. It is bottled there and then quickly put on the fridge shelf where you GEMs snatch them up and gulp away.
Don’t hesitate … or the expiration date will come and go before you know it! Wonder why does GEM juice only last three days, yet you can find dozens of “fresh,” cold-pressed juices that are good for 30 days? That seems strange, doesn’t it?
Three words: High Pressure Processing (HPP) - It’s HPP? High pressure processing is a pasteurization process that preserves and sterilizes food by applying very, very high pressure, instead of heat. The high pressure kills certain microorganisms and enzymes in the food, thereby slowing the food’s deterioration.
There are advantages, of course: It reduces the level of possible pathogens in the juice—which were there from the beginning. Plus, HPP dramatically increases the shelf life and therefore easier to transport and sell. This is much better than the heat pasteurization process, which kills all living enzymes and lots of nutrients. Sounds like the perfect solution to having juice last longer, right?
We thought so. We thought this would allow for a longer shelf-life, for stocking our shelves and most importantly giving our customers the opportunity to keep juice longer. So, we looked into it, as we thought it was the “perfect solution” to always having our juices stocked and available in our fridge and ready for YOU.
Unfortunately, we found a few things we didn’t like about the process:
- Recipe change. First off, our precious juice recipes that we hold so dear would have to be formulated differently in order qualify for this process. WTF. No way. Many of our super green juices would have to change to be more acidic. We didn’t’ like being told that. How could we face our GEMs if we had to change the recipes to their favorite organic juice or, worse still, as one consultant recommend, we add minute quantities of citric acid??
- Taste change, We found that the taste, over the course of time, does change. And not for the better we decided. Well, the last thing we want is the taste of our Radiant Glow not to be, well, radiant.
- Mind shift change. It’s deceiving. HPP juice really isn’t ‘freshly’ made. After the juice is made, it must be sent to the giant HPP plant, which then treats the juice, dates it and sends it back. What we discovered is that we didn’t like the taste, the color and, quite frankly, didn’t feel comfortable drinking month old juice. It has a shelf life that is up to 10 times longer than juice the way nature intended. That’s just deceiving. AND, who wants to drink 30-day-old juice?
- Benefits change. The good bacteria is destroyed. Along with the bad bacteria (that’s a good thing), the process kills good probiotic bacteria too. The kind of good bacteria we always talk about at The GEM. The kind of bacteria that plays a role in good nutrition. Plus, enzymes only live for five to seven days, and HPP can’t change that. The important enzymes that are still alive may be altered and thereby denatured.
Our raw, organic, health-mentoring pledge: OUR priority is to provide the best juices to alkalize of the blood and neutralize toxins in the body. Sometimes that comes at a price to us. But so does our health! It is our philosophy that truly raw juice can be our medicine, our energizer. BUT. It must be left unprocessed and in its purest form. We will guide our GEMs daily through an accessible pathway to optimal health.
Therefore, we will NOT use processing of any kind on our juices or produce. We WILL continue to raise the bar at every turn, maintain our organic pledge and continue to create more amazingly healthy and tasty juices, smoothies and green bites. Just. for. you. (heart).